I sent out an email earlier today to the people that have registered and become Premium Members of QuantumListing. Its purpose was to give them step by step instructions on how to use the app. It was a revised version of the Tips and Tricks page. I did some editing, added a couple of new images, made a few changes.
Sometimes I get so caught up in wanting to get more new users, that I forget to communicate with the ones I already have. It is not enough to just get people to download and register, it is equally, if not more important to have the current members become engaged. In order to be successful, QuantumListing must become a habit for its users. I don’t think it is necessary for people to be as hooked as my teenage daughter is to SnapChat, but checking in a few times a week to see what’s new would be great!
When we were designing the app, my friend Tony Brancato recommended the book, Hooked: How to Build Habit-Forming Products by Nir Eyal. After reading it, I had the team make some changes to simplify the use of QuantumListing. My favorite change was putting the buttons to call, email, or visit the website of the listing agent/owner right on the title bar. Before you had to tap on another button to bring up that menu. Throughout the app we tried to make things as simple as possible. Using the app, I feel that we were pretty successful. Importing a PDF into the app to use in a listing is probably the trickiest thing, but once you have done it once or twice, it becomes pretty easy. We put a separate section on the Tips and Tricks website to describe how to do that, which you can find here. I imagine that Millennials will have no trouble mastering the app at all, and alte cockers like me will get the hang of it after a few uses. (I played FIFA 2015 with my 16 year old son recently. That is hard!)
At Perlmutter Properties, my brokerage company, we recently switched to a different email blast service. When we made that change, the new company called me a couple of times, and sent emails every few days to make sure the on-boarding process went smoothly. That is something I would like to emulate as we go forward with QuantumListing. Walking the line between creating an easy transition and being annoying to new customers will take some fine tuning, probably.
So, after you’ve downloaded and registered your QuantumListing app, expect to hear from me. You want to beat me to the punch? Email me at firstname.lastname@example.org or call me at 914-470-5719.